Top 5 Social Apps Performance in the UK: Q1 2025

In the first quarter of 2025, the top social apps on a unified platform in the United Kingdom displayed varying performance trends. Data from Sensor Tower reveals interesting insights into weekly downloads, revenue, and active users.

TikTok - Videos, Shop & LIVE experienced a gradual increase in weekly revenue, closing the quarter at around $3.3M. The app's weekly downloads saw fluctuations, peaking at 163K at the start of the quarter and settling at 113K by the end. Despite these changes, weekly active users hovered around 14.5M, with a slight decrease towards the quarter's end.

Facebook maintained steady weekly revenue, averaging around $110K, with a notable increase to $134K in late February. Its weekly downloads decreased gradually from 110K to 88K, while active users remained stable at approximately 34M.

Instagram showed a peak in weekly revenue at $278K in January, followed by a decline to $141K by March. Downloads decreased from 118K to 83K over the quarter. Active users, however, stayed consistent, averaging around 19.5M.

Threads saw strong weekly downloads, peaking at 155K in mid-January but declining to 124K by the end of March. Weekly active users increased from 7.4M to over 8M, indicating a growing user base.

小红书 — 你的生活兴趣社区 experienced a significant spike in downloads at the start of the quarter with 641K, but this number dropped sharply to 4K by the end. Revenue remained modest, fluctuating between $4K and $10K. Active users peaked at 752K in early January, declining steadily to 143K by the quarter's end.

These trends underscore the dynamic landscape of social media apps in the UK. For deeper insights and more detailed analytics, visit Sensor Tower.